amy luise daneel |ˈamə luːˈiːz dän-ēl |


ORIGIN late 20th century: Cape Town, South Africa


1 Female,

• exceptionally intelligent

• possesses great creative power

• consumes compliments

“Wow, that girl’s so amazing, she must be an Amy”


2 Film and Video Picture Editor

• the Amy breed has been contained in a post-production suite, originally in Cape Town, South Africa and

  later London, UK

• fluent in Premiere Pro, Final Cut Pro; second language, Photoshop

• diet consists of digital onlinecommercials, music videos and feature film.

• originally discovered at the University of Cape Town, majoring in Film, Media and English and later at City

  Varsity, majoring in Directing.

• occasionally name drops: “Vice”, “AMV BBDO”, “Hogarth Worldwide”, “Moonlighting Film Services, “Four23“,

 “Golden Planes“, Publicis“, “Crispin Porter + Bogusky“, “Jupiter Drawing Room“, “Cooked in Africa